Professor & New Media Researcher at The University of Texas at Austin

“The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?” Interviewed by Editor & Publisher, May 5, 2020.

“U.S. Newspapers’ Price Hikes and Digital Circulation,” invited presentation at the WAN-IFRA World Printer Forum Conference, Berlin, Germany, October 7, 2019.

“A Review of U.S. Newspapers’ Bet on Digitization and the Implications for the Future,” invited presentation for the National Media Association of Argentina (ADEPA), Buenos Aires, Argentina, August 17, 2018.
Media coverage in La Nación (the largest newspaper in Argentina), ADEPA, Clarin, El Eco, La Nueva Provincia, Diario de Cultura, La Arena, Diario Castellanos.

“Digital vs. Printed Newspapers: A Study of Consumer Patterns and their Impact on Production,” invited presentation at the RISI Latin American Conference, Sao Paulo, Brazil, August 15, 2018.

Invited presentation on Print-Online Performance Gap at WAN-IFRA’s Print World 2017 Conference, Berlin, Germany, October 10, 2017.

Invited presentation at Internazionale Magazine Festival, Ferrara, Italy, October 1, 2017.

“Should Newspapers Drop the ‘Digital First’ Mentality?” invited presentation at the spring meeting of the Independent Newspaper Group, Tyler, Texas, May 3, 2017.

“Why Print Refuses to Die and with Good Reason,” invited presentation at the Association of Directory Publishers Annual Convention, Fort Worth, Texas, May 2, 2017.

“Print is Dead? Perception vs. Reality,” invited presentation at The Revenue Conference organized by the Inland Press Foundation and the Blinder Group, hosted by The Austin American-Statesman, April 27, 2017.

“The Value of Print Media in Times of 360,” invited presentation at the mid-year meeting of the Inter American Press Association (IAPA/SIP), Antigua Guatemala, March 31, 2017.

“Why The New York Times Should Modify its Anti-Print Narrative,” invited presentation to The New York Times staff, January 31, 2017.

NewspaperAcademy.com (2016, August 29). ““Iris Chyi, John Oliver and hundreds of journalists leave me no choice but to write this column” by Kevin Slimp.

The Sunday Independent (largest paper in Ireland). (2015, October 25). “Are newspapers steak? And online is noodles?” by Steve Dempsey, featuring my book, Trial & Error: U.S. Newspapers’ Digital Struggles toward Inferiority.

Media Life. (2015, October 20). “Making the case for print newspapers: New book makes a case for abandoning digital first strategies” by Diego Vasquez, a Q&A piece about my book, Trial & Error: U.S. Newspapers’ Digital Struggles toward Inferiority.

Editor & Publisher. (2015, October 14). “Newsosaur: Back to Basics” by Alan D. Mutter, featuring my book, Trial & Error: U.S. Newspapers’ Digital Struggles toward Inferiority. Also published on Reflections of a Newsosaur.

“Trial & Error: What We’ve Learned from Newspapers’ Two-Decade Experiment with Digital,” invited presentation at the opening session at the New York Press Association fall convention, Providence, Rhode Island, September 18, 2015.

“Dying an Unnatural Death? The Future of Newspapers,” invited presentation on the “Who will serve the civic communication needs of cities in the digital century?” panel, organized by the Urban Communication Foundation at the annual conference of the Association for Education in Journalism and Mass Communication, San Francisco, August 7, 2015.

Newspaper Association of America blog. (2014, July 15). Ramen Noodles Theory of online news is still food for thought: A new media researcher shares her insights about newspapers’ print and online editions, by Catherine Payne.

About.com. (2014, May 20). Journalism professor says it’s wrong to assume that newspapers must die: Readers have a surprisingly strong attachment to print, Says Iris Chyi, by Tony Rogers.

Fresh Thoughts. (2012, Fall). Media Maverick: Iris Chyi challenges common assumptions on the future of print journalism, by Laura Byerley.

“Disruption or Innovation? The Future of Traditional and Online News Media,” invited presentation, Department of Communication and Technology, National Chiao-Tung University, Taiwan, June 13, 2012.

Nieman Journalism Lab blog. (2012, April 23). Are you a young dude interested in news? All else equal, this study says you’re a top paywall target, by Adrienne LaFrance, featuring “Theorizing online news consumption” by Chyi & Lee (2012).

“Top Scholars Look Toward and Reflect on the Tenure Process,” invited presentation on Journalism & Mass Communication Quarterly’s Publishing Panel during the Annual Convention of the Association for Education in Journalism & Mass Communication, St. Louis, August 12, 2011.

“Obsessed with Technology? The Real Challenges for Online News Organizations,” invited talk, School of Communication and Design, Sun Yat-sen University, Guangzhou, China, July 22, 2011.

“15 Years of Online News Research: Cross-national Trends and Implications,” invited talk, Graduate Institute of Mass Communication, National Taiwan Normal University, Taipei, Taiwan, June 10, 2011.
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“Paying for What? How Much? And Why (Not)? Willingness to Pay for Multiplatform Newspaper Content,” invited presentation by the Reynolds Journalism Institute at the University of Missouri, April 26, 2011.
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“Is Online News like Ramen Noodles? How Users Perceive Digital Content as Inferior Goods,” UT Austin College of Communication, the Senior Fellows Program’s spring lecture series, April 20, 2011.
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“U.S. Newspapers’ Experiment with Multiplatform News Delivery” at “New Paradigms in Communication” Seminar, attended by 20 professors from Mexico, invited by the Teresa Lozano Long Institute of Latin American Studies, UT Austin, September 27, 2010.

Invited presentation, the International Conference on “The Internet Turning 40: Never-Ending Novelty of New Media Research?” The Chinese University of Hong Kong, June 17-19, 2010.

“Is the Future of Journalism Online?” invited lecture, the Interscholastic League Press Conference, Austin, TX, April 11, 2010.

Interviewed by KCBS, a news radio station in the Bay Area, about my study “Is online news an inferior good?” February 13, 2010.

“Is the Future of News Online?” (with George Sylvie), invited presentation, the College Media Advisers Annual Conference, Austin, TX, October 30, 2009.

“Fee vs. Free: Demystifying the Economic Nature of Online Newspapers,” presented at the “How Newspapers Could Have Saved Themselves and How Some Still Can” Conference hosted by the Reynolds Journalism Institute at the University of Missouri May 18-19, 2009.
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“Reviewing the old business model and proposing Web 2.0 strategies for online news publishing,” presented at the newsroom of the Austin American-Statesman, April 28, 2008.
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