Bio & CV
H. Iris Chyi, Ph.D. is an associate professor and new media researcher in the School of Journalism at the University of Texas at Austin.
Her research interests include the economics of new media, online journalism, and news framing. Her work demystifies the often misunderstood economic nature of digital content, addresses the economic viability of online news, and identifies universal-yet-counterintuitive patterns of user demand for multiplatform newspapers.
Her “Ramen Noodles Theory” suggests that online news, like Ramen Noodles, is an inferior good. Her recent work on users’ format preference for traditional media challenges the theory of disruptive technology. She developed a theoretical model on the dual-geographic markets of online newspapers and has conducted several empirical studies in the U.S. and in Asia.
She has received the Faculty Research Award from the College of Communication at UT Austin, the Top Paper Award in the Newspaper Division of AEJMC, the International Newspaper Marketing Association Award for industry relevance, as well as the 2011 Barry Sherman Teaching Award, which recognizes excellence and innovation in the teaching of media management and economics from the Media Management & Economics Division of AEJMC.
Chyi’s academic research has been published in journals such as Journalism & Mass Communication Quarterly, the Journal of Media Economics, the International Journal on Media Management, Journalism Studies, Journalism Practice, and Newspaper Research Journal, among others. She serves on the editorial board of several research journals. She also writes commentaries for major newspapers in Taiwan and Hong Kong from time to time.
She is teaching theoretical and skills courses at graduate and undergraduate levels, including the Economics of New Media, Information Technology and Society, Web Publishing, and the Fundamentals of Multimedia Journalism.
Prior to joining the faculty at UT Austin, Chyi taught at the Chinese University of Hong Kong from 2000 to 2004 and at the University of Arizona from 2004 to 2007. She also has worked for several online organizations, including wwwins.com, an Internet consulting firm that develops strategies for multinational companies in Greater China; Cox Interactive Media, which operates the online edition of The Austin American-Statesman; and ChinaTimes.com, the first Chinese-language online newspaper.
Chyi received her bachelor’s degree from National Taiwan University, a master’s degree in communication from Stanford University, and a Ph.D. in journalism from the University of Texas at Austin.